Jet BlueToday’s method to inspire change really puts a new spin on the idea of "lead by doing." When was the last time the CEO of your company did something like this?

An excerpt from Chapter 10 of Change is Good…You Go First:

Not long ago, I read a great story in INC. magazine written by Norm Brodsky. In it, Brodsky wrote about being on a Jet Blue flight when Neeleman [the company’s founder] was on board…

"As we were buckling up to take off, Neeleman stood up and introduced himself. ‘Hi, I’m Dave Neeleman, the CEO of Jet Blue. I’m here to serve you today and I’m looking forward to meeting every one of you before we land.

"As he was handing out snack baskets he would stop to chat with everyone. When he came to me, I told him I thought it was a great idea to serve his customer first hand, and asked him how often he did it. Expecting him to say once or twice a year, he said, ‘Not often enough…I get to do it about once a month.’

"Out of curiosity, I watched him interact with other passengers. In several instances, I saw him taking notes and listening intently to what passengers were saying. In a few instances when he couldn’t answer the question, I watched him take a business card and say, ‘Someone will be in touch with you in the next 24 hours.’ Even at the end of the flight, there was Neeleman, in his blue apron, leading the charge collecting the trash from the seat pockets."