Not too long ago, I had the opportunity to hear Jim Cathcart speak to a corporate audience. Jim is a good friend, and a great speaker. He told the story of how listening to a radio program over twenty-five years ago changed his life forever, and with his permission, I’d like to share it with you.

In 1972, he was working at the Little Rock, Arkansas Housing Authority, making $525 a month, with a new wife and baby at home, no college degree, no past successes, and not much hope for the foreseeable future.

One morning, he was sitting in his office listening to the radio, to a program called "Our Changing World" by Earl Nightingale, who was known as "the Dean of Personal Motivation." That day, Nightingale, in his booming voice, said something that would change Jim’s life forever: "If you spend an extra hour each day in study of your chosen field, you will be a national expert in that field in five years or less."

Jim was stunned, but the more he thought about it the more it made sense. Although he had never given a speech, he had always wanted to help people grow in areas of personal development and motivation.

He began his quest to put Nightingale’s theory to the test by reading books and listening to tapes whenever he could. He also started excercising, became better organized, and joined a self-improvement study group. He persisted through weeks of temptations to quit, just by doing a little more each day to further his goal.

Within six months he had learned more than he had in his few years in college, and he began to believe he could turn his goal of becoming a motivational speaker into reality. All the hard work, the discipline, and study paid off. Jim now has delivered more than 2,500 speeches worldwide and has won every major award in the speaking industry.

Just like companies have market value, so do people. In the simplest terms, your market value increases by knowing and doing more. Knowledge is power, not only for your career, but also to improve your family and spiritual life. I once heard a quote that sums it up well, "Knowledge is like climbing a mountain; the higher you reach the more you can see and appreciate."