It is emblazoned on my brain forever. I simply refer to it as the "fall of ‘94." From 1990 to 1993 Successories grew over one hundred percent each year. We were mailing more than ten million catalogs annually and had opened more than sixty retail stores. We were on a roll. The simple concept o "decorate your walls with great ideas" had taken off.
Then Murphy’s Law hit us like a ton of bricks. Everything that could go wrong, did. In June, Jim Allison, our CFO, was diagnosed with brain cancer at 47 years old. I was devastated for Jim and his family, and because of Jim’s illness, software and fulfillment projects critical to our holiday success were delayed.
As hard as we tried, we couldn’t catch up. The rapid growth had outstripped the company’s infrastructure and our ability to manage it. It was every entrepreneur’s nightmare, and when the dust settled in February, we discovered that our losses were significant. I must admit that for a guy in the attitude business, mine was pretty lousy for a few weeks.
Help came from Hall of Fame linebacker Mike Singletary, who had joined our board of directors the previous year. He recognized the problem, walked into my office, and closed the door. He said, "Mac, I want you to listen very carefully to what I’m going to say. This is only a bump in the road, and there is no doubt in my mind that you can fix what’s broken. We’ve grown over one hundred percent each year… and I’ll guarantee you one thing- it didn’t happen by accident."
As Mike continued to speak, I could feel the goose bumps. I could feel my spine begin to stiffen. I could feel the belief and the courage returning. It was a pivotal moment in my life.
What did I learn about Mac Anderson- and my team- from that failure? I decided my strengths were my people skills and my creative abilities, while my weaknesses, like many entrepreneurs, were in the details- accounting and operations that were critical to success. I needed help in those areas. I needed people who had done it already, people who could rebuild our infrastructure to grow the business again.
It was a painful wake-up call. I had failed greatly…but from that failure came valuable lessons.
Failure is a big part of life, but it’s how we react to failing that will determine our destiny. If we learn from it and move on, it can help to make us all we can be. If you fear it to the extent that you never take risks, you’ll never grow.

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6 users commented in " Mondays With Mac: Fail Forward "
Follow-up comment rss or Leave a TrackbackOnce again, you are so right! When my first marriage failed and I was struggling with the depression and overwhelmingness of being a single mother, a friend encouraged me to go back to school. Now I am an educator and it is my privelege to work with enthusiastic children everyday! My experiences have helped me understand some of the hardships that my students and their parents are experiencing. But best of all, it has made me more compassionate.
Your success at Simple Truths is remarkable and your story from ‘94 is, I believe, a common one for many entrepreneurs. The difference in your story is how it ends.
Many entrepreneurs fail after successful starts because they cannot get out of their own way. They have trouble delegating and they feel the need to control everything. They are great at starting things up, being creative and getting it all going, but when it comes to detail, to management and process, they typically fail miserably. Last, many become so enamoured with what they have created that they cannot be ‘clinical’ about the business (their baby) and refuse to accept that there are, indeed, real problems that need to be dealt with.
You were different. You were willing to acknowledge that you had a problem, you listened to advice from a trusted advisor, and you were were HONEST with yourself about your strengths and weaknesses. As a result, you were able to move forward and meet the challenge at hand.
The very foundation of character-based leadership is HONESTY. It is what gives us the ability to deal with the reality of our situation and then, from there, make the necessary adjustments to be successful.
Sound interesting? You can check out my book, web site and blogs at: www.dadslastletter.com.
Thank you for all you do.
It is refreshing to read that the man who always has the answers for others Will some time find himself in need of others. Thanks for giving us that insight into alowing others to help us. This is another testement to having the right people around you. Thanks again… Mel
my mantra is if it a small stone kick it aside. If it’s a small hill jump over it.If it’s a mountain than climb it.But never do nothing.PS:was a great read thank you for sowing into my life.
As one who had overcome many obstacles in my life and who witnessed enough tragedy I know how it is to continue believing in the proverbial “light at the end of the tunnel.” Since September 11, 1992 when I had my epiphany I had been blessed with more awareness, compassion and understanding. Though financially I am struggling I will not concede to my ambitions, my dreams, my desires of helping to make a difference in this world. Recently I was blessed with the ability to design graphically inspirational gifts incorporating my inspirational and motivational quotes. One such quote states: “Enough failures will lead to success once you succeed in failing to give up.” Ah, a simple truth. But I’ve many more…
Yes January 21st was my 64th Birthday and I never thought I would live even a third of those years. I am a Recovering Alcoholic with 32 years of a Sober & Clean Life and that is by The Grace of God go I. PTL!!! And here I am wondering why? And in my Heart of Hearts I fell that it is truly a gift from a Very Loving God. He is not done with me yet and when it is time for me to go Home to Heaven His work
with me will be finished. I will no longer have all the health problems I have and also the suffering from mental illness I have.
Beleive me I know what hell is all about. I live it for years here on Earth.
But with Jesus as my Personal Lord and Saviour He has made me an Overcomer not a failure. I may have failed as the world see it but In God’s eye I Fail Forward. Oh what an Awesome God I have the privlege to serve. Remeber it is Just-One-Day-At-A-Time. Peace be with you.
Thanks Be To God,
Doug
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